ASB Visual Identity

A New Zealand-focused bank

Changing the face of a New Zealand business icon included creating, overseeing and implementing the new brand. We have worked closely with ASB to develop a brand that wouldn’t lose any of its equity and well-recognised public face. We’ve softened the logo by removing the hard edges. We then created brand standards for branches, corporate offices, naming rights, sponsorships, promotional material, stationery and much more.

Photography: Sean McCabe

icma award
red awards

Design Awards

For a complete list of design awards for ASB please see 'Awards' in menu bar

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