ASB North Wharf Signage

A new head office for ASB

ASB North Wharf is revolutionary in terms of architecture, sustainable principles and introducing a new culture of Activity Based Working. Our
task was to create a comprehensive signage system that integrated with the architecture and ASB’s brand. This also involved creating identities for the many meeting zones, known as “boathouses” throughout the building. The project required a discrete wayfinding system in both physical and digital forms.

Photography: John Gollings, Sean McCabe

Best Design Awards 2014

Designers Institute of New Zealand

Finalist - Graphic - Environmental Graphics

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