The merger of cooperatives Foodstuffs Auckland and Foodstuffs Wellington prompted
Foodstuff North Island to reconsider their vision and values and how they could effectively
communicate these to their 22,000 staff. We created a short animation showcasing their
vision for the future and the strategy of how they intend to get there. This was uploaded
on their intranet, broadcast at various events and was supported by a series of posters
and a bespoke chocolate bar that was given as a gift to all employees.
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