Early 2017, two of the country’s heavy news hitters launched Newsroom; an independent news and current affairs site. Tim Murphy, former editor in chief of the NZ Herald and Mark Jennings, former head of news at Media Works are at the head of a 16-strong team of experienced, award-winning journalists. Already, they are producing quality written and video stories that set the national news agenda and inform intelligent conversations at every level of New Zealand life.
Newsroom is a serious news tank with a team that knows what to deliver and how to deliver it. The branding had to be strong, calm and sophisticated.
Influenced by ‘good old fashioned journalism’ and old school print, we developed a refined monochromatic identity with a lettermark that is more than meets the eye. The subtle integration of ‘n’ and ‘r’ serifs calls for a second glance; a reflection of the investigative style of newsroom itself.
Newsroom is divided up into different information stations. We fine-tuned individual wordmarks for viewingroom, livingroom, sportsroom and boardroom, introducing colour identifiers for each brand extension.