Aeromotive
Oceania purchased Aeromotive in 2008 and asked Sanders Design to refresh the existing identity in order to
identify Aeromotive as a sub-brand of Oceania while retaining the heritage of the existing Aeromotive brand.
Sanders Design evolved the existing Aeromotive mark into a clean modern symbol that uses the colour palette
and typography of the Oceania brand to link it to it’s new parent company.