ASB Visual Identity
Changing the face of aNew Zealand business icon and helping our client stay ‘One Step Ahead’.
A huge task. Sanders Design took on the job of creating, overseeing and implementing a new visual look for a bank that has prided itself on being “One Step Ahead”. This involved creating design standards for all of ASB’s material, including; bank branches, corporate offices, naming rights, sponsorships, marketing, promotional, advertising, staff uniforms, stationery, electronic forms and numerous other branded material.
ASB Bank, Westfield, AlbanyRetail Environments
Finalist – Spatial