Creative Living from
Fisher & Paykel
A way of life to take to the World. We've been working with Fisher & Paykel Appliances on a brand refresh programme developing a shift in communications strategy focusing more on today's lifestyle, rather than a product driven approach, presenting an engaging, emotional and relevant message. In support is a restyled brand identity which is being phased in for print advertising, posters, brochures and website. The use of black was introduced as a new background color to use with the existing brandmark.
